Yesterday I saw at the TV a film (Terra X, ZDF German TV) about pirates. For sure they were terrible brutal people, like they are still today. So I do not really like pirates, but we can probably learn from them. They started a “new business” which was new at this time before. At the [...]
Category Archives: Extending the Social Idea
Lee Bryant on Social CRM as conversations and treating customers as individuals
Lee Bryant, co-founder & director of Headshift, will be talking about an holistic approach to the collaborative enterprise in his keynote at the Enterprise 2. SUMMIT. This is what he told us in advance about his views on the social business design. 1.) Please give us three tags that describe what to expect from your [...]
Also posted in E20 SUMMIT, Interviews Leave a comment
Rate the content
A well know way to rate content is the “I like” function on Facebook. It’s easy to understand and used by a lot of people. Generally the people rate that they like things people describe and sometimes the quality of the content. I guess pictures are a good example to show the problem with such [...]
Posted in Extending the Social Idea 2 Comments
How to do tagging?
While I was working on the analysis of our social messaging provider study, I had to think about tagging. It sounds as it’s easy to implement tagging at an Enterprise 2.0 system, but it isn’t, if you really start thinking about it. Tagging is generally a good solution to classify content. It’s some kind of [...]
Also posted in Commentary 7 Comments
Keep talking, I’m still not listening – or why Social CRM becomes relevant today
At the International Forum on Enterprise 2.0 in Milan, Mark Tamis from Net-7 and Esteban Kolsky from ThinkJar talked about “A new era of customer engagement with Social CRM”. Their point of view on this complex matter is the following: Why is the social customer becoming an important subject these days? Simply because people trust [...]
Also posted in Social CRM 1 Comment
Social Messaging – Killer App. for Enterprises 2.0?
Today Twitter is a mainstream application. Millions of people are using it for sharing information and networking, because it’s fast and useful. What does it mean for using social messaging in enterprises? I think we’ll see the same development like on the web with Twitter. It will work in companies as well. I had the [...]
Posted in Extending the Social Idea 3 Comments
Enterprise 2.0 – an evolution or revolution of the organisation
While cleaning up my inbox I stumbled upon some old mail conversations of our advisory board regarding a dogmatic discussion about whether Enterprise 2.0 is an "evolution" or "revolution". From my last post on the classification of use case it becomes clear that I am very much on the "evolutionary" side of the discussion when [...]
Also posted in E20 SUMMIT 1 Comment
Walking the Talk on the Search for the Social Business Excellence
It’s been a while that I have published some content in this place – and it’s hard to find into blogging-mode again after weeks of not contributing. After all many contributions about the outcomes of the E20 SUMMIT have already been made (and put together in this wiki system by Jim Worth). Therefore to add [...]