Last week Thomas and I have been to Paris to start our pre-”E20 SUMMIT” events with a first round-up of meetings with partners and the E20 community in Paris. Everybody is quite excited about the event to come to Paris – also with high expectations in regards to the insights that it may offer. Â Regarding [...]
Category Archives: Use Cases
Social objects as explanation of the E20 significance of social messaging
The search for the key triggers to Enterprise 2.0 adoption is still on-going. Many contributions have already been made, but the master plan is yet to be defined (if there is even one to be identified!). In our “Enterprise 2.0 Adoption” paper Joachim summarized quite some concepts and ideas of last year’s Enterprise 2.0 SUMMIT. [...]
Also posted in Adoption & Transition, Commentary, E20 SUMMIT, Misc, Research & Reviews, Social Intranet, Social Messaging 2 Comments
Avantgarde and TrendbĂĽro rely on microblogging for internal communications
Avantgarde – one of Germany’s leading live-communications agencies with more than 300 employees and 16 locations worldwide – and its subsidiary Trendbüro decided to use a customized version of the microblogging solution Communote to strengthen internal communications. In this interview, they provide an insight into the thoughts and experiences on the use of a new [...]
Posted in Use Cases Leave a comment
Keep talking, I’m still not listening – or why Social CRM becomes relevant today
At the International Forum on Enterprise 2.0 in Milan, Mark Tamis from Net-7 and Esteban Kolsky from ThinkJar talked about “A new era of customer engagement with Social CRM”. Their point of view on this complex matter is the following: Why is the social customer becoming an important subject these days? Simply because people trust [...]
Also posted in Extending the Social Idea, Social CRM 1 Comment
Recap of E2.0 practices at CSC
It’s not a pilot anymore. It was too successful to stay in pilot phase. 50% of the employees are joining the (pilot) project after 6 month. CSC started Enterprise 2.0 as a pilot project, but not as a small one like usual. The project was limited by time and not by focus. “A small pilot [...]
Classification of Enterprise 2.0 use cases
What is Enterprise 2.0 all about? IMHO – this is the most asked question when talking about this topic. As several bright heads have said before instead of theoretically talking about the Enterprise 2.0 vision we need to talk about use cases and case studies that show and unveil the power of this so-called “social [...]
Also posted in E20 SUMMIT 79 Comments
Adidas’ Internal Communication Team on Enterprise 2.0
Crossposted from my posterous-Blog A nice updated slideshow of Adidas’ Christian Kuhna on their implementation approaches and lessons learned. Found via George Dearing who cheekily talks about “intranet rejuvenation” – that is indeed one reasonable thing to expect when stepping into Enterprise 2.0 – refactor some of the existing stuff (see DMS Review: E2.0 braucht [...]
Also posted in Social Intranet Leave a comment
Microblogging as a Corporate Tool
The discussions about micro blogging services have reached another peak these days with Yammer winning the beauty contest at TechCrunch50. Despite all reservations regarding Yammer not being very innovative this incident at least turned on the light on looking at micro blogging services as Twitter, Jaiku, Pownce, Identi.ca or as well Yammer (see full list [...]
Also posted in Commentary, E20 SUMMIT, IOM SUMMIT, Social Collaboration, Social Messaging 21 Comments
Walking the Talk on the Search for the Social Business Excellence
It’s been a while that I have published some content in this place – and it’s hard to find into blogging-mode again after weeks of not contributing. After all many contributions about the outcomes of the E20 SUMMIT have already been made (and put together in this wiki system by Jim Worth). Therefore to add [...]