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Category Archives: Management

Culture starts with the difference between the sales and IT guy

By Cathrin Gill | Published: 6. August 2010

As the Enterprise 2.0 SUMMIT is a European conference, we certainly need to discuss the multi-cultural challenges of introducing E 2.0 in international companies. Last year, Craig Hepburn from the UK hosted the panel consisting of E 2.0 experts from all over Europe: Bertrand Duperrin/France, Mark Masterson/Germany, Emanuele Quintarelli/Italy and Dr. Frank Schoenefeld/Germany. Here is [...]

Also posted in Management & Organization | Leave a comment

Enterprise 2.0 helps to avoid disaster

By Joachim Lindner | Published: 23. July 2010

It seems that the explosion on the Deepwater Horizon oil platform was foreseeable. The workmen on the platform saw a lot of problems with the technique, but were afraid to inform the management of Transocean (owner of the platform). I won’t judge about the company and reasons of the accident (but I am very sad [...]

Also posted in Management & Organization | 4 Comments

Keep talking, I’m still not listening – or why Social CRM becomes relevant today

By Cathrin Gill | Published: 15. July 2010

At the International Forum on Enterprise 2.0 in Milan, Mark Tamis from Net-7 and Esteban Kolsky from ThinkJar talked about “A new era of customer engagement with Social CRM”. Their point of view on this complex matter is the following: Why is the social customer becoming an important subject these days? Simply because people trust [...]

Also posted in Extending the Social Idea, Social CRM | 1 Comment

Social Messaging – Killer App. for Enterprises 2.0?

By Joachim Lindner | Published: 23. June 2010

Today Twitter is a mainstream application. Millions of people are using it for sharing information and networking, because it’s fast and useful. What does it mean for using social messaging in enterprises? I think we’ll see the same development like on the web with Twitter. It will work in companies as well. I had the [...]

Also posted in Extending the Social Idea | 3 Comments

Right in the middle of the E20 (r)evolution!

By Bjoern Negelmann | Published: 15. April 2010

The headline of the post represents somehow the project background and conference expectations of the attendees at the third E20 FORUM in Cologne. Though still most of the attendees are coming from corporate communications, there are already some HR and org people at the conference. And for most of them it is not a question [...]

Also posted in Adoption & Transition | Leave a comment

The dissemination of the E20 virus

By Bjoern Negelmann | Published: 17. March 2010

Recently we have been quite busy in preparing and organizing events that did not leave time to systemize and arrange my collected thoughts about all those discussions and informal exchanges I had with experts and practioneers in the field of Enterprise 2.0 during the last months. Today I am quite locked to nothing more than [...]

Also posted in Adoption & Transition | 3 Comments

Welcome to 2010 – the year E20 enters the state of Enterprise importance!

By Bjoern Negelmann | Published: 26. January 2010

It’s been a while that I have been posting things on this blog. And even the new year is already quite some days old but still I am happy to see all these E20 initiatives and discussions from last year still being around and even more initiatives and discussion being on its way. The change [...]

Also posted in Adoption & Transition, Commentary | Leave a comment

Interview with Frank Schoenefeld – “Getting Enterprise 2.0 on track”

By Martin Koser | Published: 3. November 2009

This is a short notice that there’s now a video of an interview I did several weeks ago with T-System MMS’ Frank Schoenefeld on the topic of Enterprise 2.0, adoption challenges and outlook for Enterprise 2.0. Then his book was still in the making, but he’s finished now and I will try to get my [...]

Also posted in E20 SUMMIT, Interviews, Management & Organization | 1 Comment

What is the right relationship model for social apps within the enterprise?

By Bjoern Negelmann | Published: 28. October 2009

I was linked this morning towards an article of the BusinessWeek that is discussing some statements of Socialtext CEO Eugene Lee about the preferable model of relationship for internal social applications. SocialText CEO Eugene Lee argues that Twitter might be a better model than Facebook for next-gen communications within companies, so-called Enterprise 2.0. Facebook’s trouble? [...]

Also posted in E20 SUMMIT, Management & Organization | 3 Comments

Interview with Dion Hinchcliffe about the Pragmatic Enterprise 2.0 approach

By Bjoern Negelmann | Published: 22. October 2009

The last two days there has been some discussions (see here and here) about the announcement regarding the alliance of Hinchcliffe & Co with Michael Krigsman’s Asuret for a so-called “Pragmatic Enterprise 2.0” service offering. As Dion Hinchcliffe was in Munich until today I took the chance of interviewing him what this buzz is all [...]

Also posted in Adoption & Transition, Interviews | 5 Comments